WORLD AIRNEWS is Africa’s oldest and widest circulating aviation journal and is read regularly by senior executives, chief pilots, fleet captains, purchasing officers, engineers etc. of national airlines, commuter airlines, charter and air taxi operators, civil airport authorities, by commerce and industry, senior air force personnel, Ministers of Transport and Defence, private pilots, aircraft owners and by people in all walks of life who are interested, or directly involved, in the aviation industry.
Our latest readership survey showed that an average of 4.3 people read each magazine, making a current readership of about 50 000.
Senior government officials, including Heads and Ministers of State, civil and military aviation authorities etc. account for 13 percent of our readers; senior executives, upper and middle management and directors of airlines and associated companies, about 41 percent; aircrew (excluding those holding directorships or senior management positions) from private pilots and owners to airline personnel, about 36 percent; ground crew, air traffic controllers etc, about five percent, and other categories (enthusiasts, school children etc) about four percent. Subscriptions (both fully paid or sent as a benefit of membership of an organisation) account for 63% of the circulation; requested free controlled circulation from governments, air forces, airlines etc account for a further 16 percent; counter sales, about 25 percent, and the balance are promotional.
WORLD AIRNEWS is now in its 38th year of production. It is the official journal of several aviation organisations, “officially recognised” by a number of others.
READERSHIP TREND
During 2009/2010, increasing numbers of readers became regular subscribers to the journal. Our figures show that subscribers now account for about 69% of our readership. Sales have also resumed in certain warzone countries such as the DRC, Sierra Leone, Liberia etc. A new circulation area is Malta where there are now 25 subscribers. Subscriptions in Zimbabwe have picked up too, and total sales there are now 142. Despite ongoing unrest in many African states, Somalia is now the only state where World Airnews is not distributed. Our current circulation is 12 940.
Country-by-Country
Average Monthly Circulation
CIRCULATION TREND
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Algeria . . . . . . . . . . . . . . . . .95
Angola . . . . . . . . . . . . . . . . .92
Benin . . . . . . . . . . . . . . . . . . .5
Botswana . . . . . . . . . . . . . . .92
Burkina Faso . . . . . . . . . . . . .5
Burundi . . . . . . . . . . . . . . . . .6
Cameroon . . . . . . . . . . . . . .17
Cape Verde . . . . . . . . . . . . . .9
Central African Rep . . . . . . .7
Comoro Islands . . . . . . . . . . .8
Congo (Brazzaville) . . . . . .23
Congo (Dem. Rep) . . . . . .383
Djibouti . . . . . . . . . . . . . . . . .6
Egypt . . . . . . . . . . . . . . . . . .82
Equatorial Guinea . . . . . . . . .6
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Malawi . . . . . . . . . . . . . . . . .53
Mali . . . . . . . . . . . . . . . . . . . .4
Malta . . . . . . . . . . . . . . . . . . . .25
Mauritania . . . . . . . . . . . . . . .3
Mauritius . . . . . . . . . . . . . . .47
Morocco . . . . . . . . . . . . . . .63
Mozambique . . . . . . . . . . . .52
Namibia . . . . . . . . . . . . . . .264
Niger . . . . . . . . . . . . . . . . . .12
Nigeria . . . . . . . . . . . . . . . .364
Rwanda . . . . . . . . . . . . . . . . .6
Soa Tome . . . . . . . . . . . . . . . .3
Senegal . . . . . . . . . . . . . . . . .7
Seychelles . . . . . . . . . . . . . .25
Sierra Leone . . . . . . . . . . . . .8
*Somalia . . . . . . . . . . . . . . . .0
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Ethiopia . . . . . . . . . . . . . . . .93
Gabon . . . . . . . . . . . . . . . . .23
Gambia . . . . . . . . . . . . . . . . .6
Ghana . . . . . . . . . . . . . . . .142
Gulf States . . . . . . . . . . . . . .95
Guinea Bissau . . . . . . . . . . . .5
Ivory Coast . . . . . . . . . . . . .34
Kenya . . . . . . . . . . . . . . . .543
Lesotho . . . . . . . . . . . . . . . . .4
Liberia . . . . . . . . . . . . . . . . . .8
Libya . . . . . . . . . . . . . . . . . .57
Madagascar . . . . . . . . . . . . .17
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South Africa . . . . . . . . . .9386
Sudan . . . . . . . . . . . . . . . . . .12 Swaziland . . . . . . . . . . . . . .27 Tanzania . . . . . . . . . . . . . . .141
Togo . . . . . . . . . . . . . . . . . . . .4 Tunisia . . . . . . . . . . . . . . . . .21 Uganda . . . . . . . . . . . . . . . .34 Zambia . . . . . . . . . . . . . . . . .43 Zimbabwe . . . . . . . . . . . .142 Middle East . . . . . . . . . . . .215 Promotional . . . . . . . . . . . .116 TOTAL . . . . . . . . . . . . .12940
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